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Description reviews

Alpha 7 IV

Beyond basic. For a new generation of imagemakers.

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.

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33MP back-illuminated CMOS full-frame sensor

Copper wiring contributes to higher transmission speeds and faster AD (analogue to digital) conversion. Fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance, 15 stop dynamic range and increased AF speed.

BIONZ XR image processor up to 8x processing speed

The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency for greatly increased processing power.

4K 60p recording and 4:2:2 10-bit recording

Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling.

Beautiful color expression, with S-Cinetone

The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema camera line. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights.

Real-time Eye-AF for humans, animals, and birds

The high speed of the latest image BIONZ XR processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame.

Fast Hybrid AF with improved speed and tracking

759 phase-detection AF points and 425 contrast-detection AF points with a wide coverage of roughly 94% of the image area for both stills and movie. This vast collection of data is analyzed in real time by the latest powerful BIONX XR processing engine to achieve the AF system's impressive results.

Alpha 7 IV Full-frame mirrorless camera

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Lester Wiza

13-10-2024

This camera bundle is amazing, comes with everything I need!
Mrs. Whitney Leuschke I

15-10-2024

The Sony Alpha a7 IV is a game changer in the world of photography.
Mr. Grover Kuhlman

14-07-2024

Love that it includes an extra battery for longer shooting sessions.
Ashly Wiza

08-06-2025

The 128GB SD memory card is perfect for storing all my photos and videos.
Kenneth Keebler

14-10-2024

This bundle has everything a photographer could ask for.
Nigel Kertzmann Jr.

05-09-2024

I can't believe how lightweight and portable this camera is.
Donny Champlin Sr.

30-04-2025

The black color of the camera is stylish and professional.
Quentin Bradtke PhD

01-05-2025

The bundle is a great value for everything you get.
Jimmy Bruen

30-07-2024

The camera is easy to use even for beginners.
Eulalia Dach

28-01-2025

I highly recommend this camera bundle to anyone looking to upgrade their gear.